




CIIQ
Disciplines: The CIIQ’s iMag.
An image, whether a single picture or a set of visuals, is much more than just a decorative element: it is a powerful communication tool, capable of conveying ideas, emotions, and values instantly and universally. Its creation is based on finding a balance between aesthetics and functionality, in order to establish a direct connection with the audience and strengthen understanding of the message carried by the text or the medium.
The usefulness of an image is manifold: it captures attention, aids memorization (visual information is retained much better than text), and enables communication with everyone, regardless of language or reading level. In graphic design, the image is the architect of a brand or project’s visual identity—it evokes emotions, guides the user, and helps to stand out from the competition.
In summary, a well-designed image gives meaning, creates connections, and leaves a lasting impression on the audience’s mind.
Really nice job, Josée! She works at Zen Images—our favorite graphic designer!