The advantage of having a 3D macotte
Producer: Rémi St-Gelais
Creative Director: Daniel Beaudry, Rémi St-Gelais
3D Animation: Zen Images
Disciplines: 3D
A 3D mascot allows for greater creative flexibility, as it can be adapted, animated, and modified to match different scenarios without the need for a reshoot. This reduces production costs in the long run. In addition, it is timeless: unlike an actor, a mascot does not age and can be used continuously to create a lasting bond with the audience.
Finally, it offers broader marketing potential, as it can be easily integrated into cross-platform campaigns, interactive apps, and immersive experiences, increasing consumer engagement.
The Loyal mascot is very fun and versatile, capable of extraordinary things. We can’t wait to see what we can create with her for future Advantage Plus Products advertising campaigns!
Wow, ce projet a été super cool, c’était difficile d’obtenir le rendu parfait avec le designer principal d’Avantage Plus, mais bon, parfois il faut s’accrocher !